As an internet marketing tool, you can use promo codes to really pump some life back into your old, stale marketing campaigns if you set them up properly. Of course, if you have the right tool to do it with. Luckily there is such a tool and it’s called Promo Code Software.
When you think “promo code” what’s the first thing that comes to your mind?
That’s what most people think.
For the internet marketer with a little bit of creativity, promo codes can be implemented into every day campaigns without offering discounts. You see, most people confuse coupon codes with promo codes and there really is a big difference.
Coupon codes are designed to offer discounts during check out. Say 25% off, free shipping, or a set dollar amount like $50 off. You get the picture. In fact, it’s quite probable that you’ve seen them before if you’ve done any kind of shopping online.
They may look like this:
Coupons are proven to help encourage sales but they can’t really be considered as an internet marketing “tool”. I consider them to be just a piece of the marketing plan.
A “coupon code” is a way to encourage a sale…by offering a discount.
The coupon may help increase your sales but ONLY AFTER your visitor has already decided to purchase…because of price.
That’s the rub with coupon codes. People are encouraged to buy based on the motivation of price alone. They have to already want your product or service in order for your coupon to be an effective marketing tool.
So you can’t really say that coupon codes are good “internet marketing tools”because the coupon code itself is actually just a single feature of your overall marketing message. I mean sure, you can ADVERTISE a coupon code and attract buyers by offering a discount but you can’t drive traffic to
Promo Codes on the other hand differ from coupon codes in one major way….
They are designed to drive traffic to your messages and encourage visitor interaction while they are on your site. You can display any marketing message you want with a promo code. You just can’t do that with an ordinary coupon code. Remember, the coupon code is price driven. The promo code is message driven.
You DON’T need to offer a discount with a promo code. You MUST offer a discount if you plan on using a “coupon” code. See, with a promo code, you can display “secret” marketing messages to whoever you decide to share the code with. You can make special offers. You can direct your visitors wherever you want. You can even direct one set of visitors to a totally different message that other visitors.
There are literally hundreds of ways you can implement Promo Codes as an effective internet marketing tool. But you need the technical know-how.
With Promo Code Software, you don’t need the technical know-how. It creates your campaigns for you.
Over the next couple of weeks, I’ll give you many ideas on how to implement promo code marketing techniques into your campaigns.
Questions? Comments? Please make your comment and I’ll address it in future posts.
If you’re not already a Promo Code Software User, I encourage you to take a look at it. If implemented properly, a promo code can be a very effective internet marketing tool for you.