Marketing Tools That I Use For My Online Business.
When ever someone asks me about what marketing tools I use, obviously I tell them about Promo Code Software (PCS)
Why wouldn’t I ? I created it for online and traditional off line marketers. The more people use it, the more popular it will become. The more people use it, the more they will understand that PCS is actually a platform that you can run and track online & off line marketing campaigns from…not just offer discount online coupons. So, yeah, of course I’ll toot my own horn.
In order to make things hum though, there are a couple of other tools I use which actually make me more money than my OWN product. Without these tools, I’d literally be broke and out of business.
First and foremost…
It’s my sequential email auto responder. Without an automatic email follow-up system, I’d never even attempt a web based business. I won’t go into great detail about sequential auto responders because I feel that the majority of readers who make it to this blog fully understand what an auto responder is and why it is important to have one. I will, however, talk a little bit about what service I use…and why.
I try to keep things simple. I use Aweber to handle my email marketing. I could choose to host my own email marketing script on my own server to save some money on user fees…but I don’t. I certainly have the “techncal” know-how…and, frankly, that’s exactly why I choose NOT to run
I want my marketing messages to actually get delivered and Aweber does a great job at maintaining relationships with the various ISP’s to ensure that MY email makes it through the various filters. If I hosted my own email delivery system, I’d have to make sure that I was an expert on deliverability. Since I’m not, I choose to leave that up to the pros at Aweber to make sure that I’m not BLACK LISTED from false SPAM complaints or various other things that can flag my domain and slowly diminish the effectiveness of my email marketing campaigns.
I see a lot of posts on popular marketing forums that I visit discussing the benefits of hosting your own email program. The main point is cost. If you own your own script, you don’t have monthly or annual fees. The other point I see a lot is that some of the marketers say they don’t see ANY difference in their email deliverability. That second point may be true. At the moment, they may not see a decline. At the moment they may not be blacklisted. They may NEVER be blacklisted…but will they ever know? Will they know if they do get some emails blocked? How will they get un-blocked if they do. Well, that’s what they will have to deal with when and if it ever happens.
For me, my marketing messages are way to valuable to have to worry about deliverability. For me, it’s more piece of mind. Plus, the provider I use is constantly improving its services. They are now implementing some very cool tracking features that will allow me to know WHO opens their email messages…and WHAT links they clicked on. This is high quality information. It’s not just about sending out email messages to your subscribers, it’s about what your subscribers do with your messages.
Tracking, deliverablilty, and piece of mind are the reasons I don’t host my own email marketing system. I want to be in the “marketing” business, not the “email maintenance” business. That’s why I use a professional auto responder service. It’s just not worth the time or the headache to try to maintain my own.
Another marketing tool:
Here’s what I use to manage my sales, affiliate program, and digital delivery.
Rapid-Action-Profit (RAP) is what I use for my all-in-one sales and reseller management solution. It other words, this script handles all my sales, runs my affiliate program, and adds my customers to my Aweber auto-responder…100% automatically.
I particularly like the affiliate management feature of this script.
RAP allows me to instantly pay my affiliates.
This means I NEVER have to figure out who to pay, how much to pay them, when to pay them, or anything like that. PLUS, I’m a big believer in “Fast Pay Makes Fast Friends”. Know what I mean?
I’ve been an affiliate for tons of products. Sometimes you have to wait up to 60 days or more before you get paid for affiliate sales that you make today. Preferably, as an affiliate, I like to get paid a little sooner than that. So, from an affiliate point of view…I really like the instant pay feature. From and administrative point of view…I really like not having to worry about paying my affiliates. It really is the best of both worlds.
Also, with RAP, you have SECURE delivery of your digital products. Your download link is protected in several ways. You don’t need to worry about people sharing your download link all over the internet.
Secure digital deliver…
Automated affiliate program with auto pay…
Aweber auto responder integration…
It all adds up to a powerful marketing system that I really enjoy.
Here’s the link to the sales page. I highly recommend that you check it out:
What Others Are Saying About Marketing Tools
Taking a look around the net, I found some other interesting articles that you may be interested and related to marketing tools for your businss. Have a look:
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What tools do you use for marketing your business?
Please leave a comment about your favorite marketing tool, method, technique…or about this post in general. in-One
Sales & Reseller
Sales & Reseller