Twitter is an excellent way to attract attention to your marketing sites. A great way to get even more attention in your Twitter posts is to announce a promotion code that ultimately leads to your offers or name squeeze pages.

Today, were going to talk about two methods to increase your Twitter Post’s marketing power.

1. How & Why to use promo codes in your Twitter posts
2. How to automate, pre-load, and schedule your Twitter posts.

Using Promo Codes with Twitter

If you’re a returning reader, you already know that I hammer on the theme that promo codes are NOT just used to offer discounts. Utilize promo codes properly and you can use them to drive interested traffic to just about any site on the web.

If you’re using promo codes in your Twitter posts, it can create a curiosity factor that gets your Twitter readers to take action on your post.

For example, say you want people go to your newly create “best widget” site. Instead of making a Twitter post announcing your launch like this:

Typical Twitter post:

“Hey, I just opened my new site about “best widgets”. Check it out here, yoursite.com “

Better Twitter post:

“Use Promo Code: 4gt56 at yoursite.com to get insider info about “best widgets”

When your Twitter visitor goes to yoursite.com, they are now looking for the promo code form to enter the code so they can get that insider information you promised.

See the psychology here?

People are so bombarded with “click here” links to the point that you really need to get a little more creative in getting people to “click here”.

Twitter is an excellent way to drive traffic back to your site BUT it’s easy to get drowned out in Twitter just like any other medium that you may market in. It’s up to you to come up with some creative ideas to help you stick out from the crowd. Remember, the whole idea is to get people to “click here”.

Adding the curiosity factor by marketing a promo code instead of a “click here” link is just one way to get that extra attention you need in a very noisy market place.

Automating your Twitter posts

If you have a lot of followers on Twitter, I think it’s fair to say that all of them probably don’t go directly to your profile to see all of your posts. More than likely, you posts are only being viewed when they show up on your followers board.

This means a lot of your Twitter posts are going unseen.

The way to make sure your posts are getting the eyeball time by the most amount of your followers is to make several posts throught the day.

You can use Twitter Autoposter to pre-load, schedule and send your posts in the future. This way you can load up a week, a month, or even a years worth of marketing posts ahead of time.

Of course, you need to be careful with how you “market” in Twitter. Get the reputation as a SPAMMER or send too many annoying blatent ads and you will lose followers faster than a Greyhound chasing a rabbit.

What’s the big hoopla over Promo Codes & Coupon Codes?

It’s a common misconception about promo codes. Most people think that they are simple “coupon” codes used for giving a discount on products or services.

But you know what? There really is a big difference…and it can mean a world of difference to your bottom line as a marketer.

Promo Codes, if implemented properly, can fuel a complete marketing campaign while Coupon Codes are only designed to offer a discount within your marketing campaign.

Confused?

Simply put, coupon codes are typically used during checkout after a buying decision has already been made. As a business owner, you may advertise a code that visitors can enter, say…CD130, for example, that gives your customers a 50% discount on what ever it is that you are offering. When your prospect decides to make a purchase…they enter the code CD130 somewhere during the purchase process to receive their discount.

Promo Codes, on the other hand, are designed to direct your visitors to any message or website you wish BEFORE your prospect makes a buying decision. They’re meant to drive web traffic to your sites and special offers during the initial stages of your marketing efforts. By using a promo code to drive traffic to a special offer page, you are getting another shot at peaking your visitors interest and educating them about your offer. It’s not just about price.

Here’s a perfect example of ME using a promo code to generate interest in my own product. If you enter promo code:

showme

Into this promo code form below:

I’ll give you a free report called “Promo Code Marketing Tactics” so you can learn more about how to use promotion codes with your marketing campaigns.

So, go ahead. Enter promo code showme into the form above…won’t cost you a dime.

See what’s happening here?

Am I offering a discount here?

No, but I am offering something of value and I’m giving you a way to pick it up at no charge. If you are interested in learning about promotion code tactics and how it can help you in your marketing campaigns, you’ll probably use the code.

I’m driving traffic (you) to my blog…not directly to my “landing page”. I mean, let’s get really transparent here. Let’s hold nothing back.

It’s obvious. I’m a marketer. I have something to sell. It happens to be my Promo Code Software membership.

Now, I’m not really sure how you landed on my blog. But I do know this: you got here through some sort of “marketing” effort. Whether it was through a Google search, and affiliate promotion, an article I may have written, etc. Fact is, you ARE here and you ARE reading about the differences between a promo code and a coupon code.

If I were to offer you a “discount” on my Promo Code Software membership on this blog post, how effective do you really think it would be?

Probably not very effective at all if I were to guess. See, you probably need some more ideas or reasons that you would even want a membership. Sure, knowing that you have a “coupon code” for a discount is nice…

But…

You Will Only Use A Coupon Code AFTER You Decide That The Product Is Right For YOU…Not Simply Because There May Be A Discounted Price.

However, what I’m doing is offering you a promo code to use to get that information…so you can start to make an informed decision on whether or not you would even want a membership.

I could send you directly to the sales page and have you enter the same promo code. Or, I could direct you to the top of the blog and have you enter the same promo code for the free report. In fact, any promo code I generate works in all my forms on ALL my websites. It same form even works on sites with different domains and different hosting accounts.

So, really, the pitch here (disguised as a lesson) is that you should be using promo codes to DRIVE traffic to your main sites and blogs. TRY THAT using a discount “coupon code”!!

You can offer promo codes in your offline marketing too. Learn more in “Promo Code Marketing Tactics”, just enter the correct promo code and it’s yours.

Get a lot more tips just like this and more.

Till next time…

What’s the BEST way to use a promo code?

How can promotion codes actually increase subscribers, visitors and sales?

What’s the difference between a promo code and a coupon code?

Well, to help answer these questions, I have a video for you and a free report. Just enter promo code: showme in the promo code form at the top of the blog.

Better yet…just enter it here:

Let me know what you think of the video. Thumbs up? Thumbs down?

Promo Code Marketing Tactics will give you over 20 ideas on how to use promotion codes in your marketing campaigns…without giving a discount.

It’s really the basis of which this blog is centered around.

Again, I’d love the feedback. Let me know what you think of the report AND the video. Enter promo code showme above in this post or at the top of the blog to watch the video.

Well, needless to say, I’m falling in love with Twitter.

It really is an excellent way to make new contacts both professionally AND personally.

Taking a look at the blogsphere…here are a few great tips from others who have blogged about it.

Twitter Tips and Tricks - Twitter is, simply put, a simple way of staying connected. It is a service for co-workers, friends and family to stay connected and communicate by exchanging quick frequent messages. Twitter is a message board that you can update from …

How to Use Twitter - Tips for Bloggers - Homework - take the list of objectives that you’ve come up with and put them somewhere that you’ll see them regularly. Each time you twitter ask yourself - ‘is this Tweet getting me closer to these objectives?’ …

Twitter - My Twitter tips:. If you tweet about a broad variety of topics you’ll get followers of varied interests. Ask questions - crowdsource your followers - they love to help! (today I asked if I should get a kayak or canoe; on another day it …

Be sure to join Twitter & add me to your contacts!

http://twitter.com/jasonanderson

See you there!

Marketing Tools That I Use For My Online Business.

When ever someone asks me about what marketing tools I use, obviously I tell them about Promo Code Software (PCS)

Why wouldn’t I ? I created it for online and traditional off line marketers. The more people use it, the more popular it will become. The more people use it, the more they will understand that PCS is actually a platform that you can run and track online & off line marketing campaigns from…not just offer discount online coupons. So, yeah, of course I’ll toot my own horn.

In order to make things hum though, there are a couple of other tools I use which actually make me more money than my OWN product. Without these tools, I’d literally be broke and out of business.

First and foremost…

It’s my sequential email auto responder. Without an automatic email follow-up system, I’d never even attempt a web based business. I won’t go into great detail about sequential auto responders because I feel that the majority of readers who make it to this blog fully understand what an auto responder is and why it is important to have one. I will, however, talk a little bit about what service I use…and why.

I try to keep things simple. I use Aweber to handle my email marketing. I could choose to host my own email marketing script on my own server to save some money on user fees…but I don’t. I certainly have the “techncal” know-how…and, frankly, that’s exactly why I choose NOT to run

Here’s why:

I want my marketing messages to actually get delivered and Aweber does a great job at maintaining relationships with the various ISP’s to ensure that MY email makes it through the various filters. If I hosted my own email delivery system, I’d have to make sure that I was an expert on deliverability. Since I’m not, I choose to leave that up to the pros at Aweber to make sure that I’m not BLACK LISTED from false SPAM complaints or various other things that can flag my domain and slowly diminish the effectiveness of my email marketing campaigns.

I see a lot of posts on popular marketing forums that I visit discussing the benefits of hosting your own email program. The main point is cost. If you own your own script, you don’t have monthly or annual fees. The other point I see a lot is that some of the marketers say they don’t see ANY difference in their email deliverability. That second point may be true. At the moment, they may not see a decline. At the moment they may not be blacklisted. They may NEVER be blacklisted…but will they ever know? Will they know if they do get some emails blocked? How will they get un-blocked if they do. Well, that’s what they will have to deal with when and if it ever happens.

For me, my marketing messages are way to valuable to have to worry about deliverability. For me, it’s more piece of mind. Plus, the provider I use is constantly improving its services. They are now implementing some very cool tracking features that will allow me to know WHO opens their email messages…and WHAT links they clicked on. This is high quality information. It’s not just about sending out email messages to your subscribers, it’s about what your subscribers do with your messages.

Tracking, deliverablilty, and piece of mind are the reasons I don’t host my own email marketing system. I want to be in the “marketing” business, not the “email maintenance” business. That’s why I use a professional auto responder service. It’s just not worth the time or the headache to try to maintain my own.

Another marketing tool:

Here’s what I use to manage my sales, affiliate program, and digital delivery.

Rapid-Action-Profit (RAP) is what I use for my all-in-one sales and reseller management solution. It other words, this script handles all my sales, runs my affiliate program, and adds my customers to my Aweber auto-responder…100% automatically.

I particularly like the affiliate management feature of this script.

RAP allows me to instantly pay my affiliates.

This means I NEVER have to figure out who to pay, how much to pay them, when to pay them, or anything like that. PLUS, I’m a big believer in “Fast Pay Makes Fast Friends”. Know what I mean?

I’ve been an affiliate for tons of products. Sometimes you have to wait up to 60 days or more before you get paid for affiliate sales that you make today. Preferably, as an affiliate, I like to get paid a little sooner than that. So, from an affiliate point of view…I really like the instant pay feature. From and administrative point of view…I really like not having to worry about paying my affiliates. It really is the best of both worlds.

Also, with RAP, you have SECURE delivery of your digital products. Your download link is protected in several ways. You don’t need to worry about people sharing your download link all over the internet.

Secure digital deliver…

Automated affiliate program with auto pay…

Aweber auto responder integration…

It all adds up to a powerful marketing system that I really enjoy.

Here’s the link to the sales page. I highly recommend that you check it out:

http://www.rapid-action-profit.com

What Others Are Saying About Marketing Tools

Taking a look around the net, I found some other interesting articles that you may be interested and related to marketing tools for your businss.  Have a look:

What tools do you use for marketing your business?

Please leave a comment about your favorite marketing tool, method, technique…or about this post in general. in-One

Sales & Reseller

Management Solution

All-in-One

Sales & Reseller

Management Solution

Note: (Another Tip Submitted by one of my readers…NOT exactly related to promo codes and how to market with promo codes…but good enough of a general marketing tip, I decided to approve. Perhaps you could make a comment on how to implement this with Promo Code Marketing)

You can do this in two ways:

1) Set up a sales page and send out an offer to your list about a book, you plan to write. Give them a synops, the final price and the buy-now price.

2) Set up a sales page, write the first chapter, and send out an offer to your list about the book. Tell tham that if they buy chapter 1 at a low price, they get all the other chapters for free. Each time a you put a new chapter online, raise the price until the final price. (This latter method is inspired by Robert Plank).

We’ve had great success using both methods, and in either way, you know for sure if it’s worth writing the book or not.

This post was submitted by Britt Malka.

Here’s something you can’t do with “coupon codes”…

If you add a promo code input box to your Facebook profile, you can drive your visitors to your Facebook page where they can enter the promo code.

I added my promo code form to Facebook using the “My Box” application. “My Box” allows you to add HTML, Javascript, and other things that you can add to a normal website.

Since Promo Code Software generates the HTML code needed to paste into your web page after you create a promo code within your membership area…it’s super easy to add your Promo Code Form right into your Facebook page too.

Now, I know that most people will be using their membership to promote discounts and sales but this is just another way to use promotion codes in other ways than just to give a discount.

Say, for example, you want to share a funny video that you found on YouTube…

Instead of directing visitors DIRECTLY to the YouTube page, you could create a promo code that directs people to the video. This way they have to go to your Facebook page to enter the promo code…to see the video.

Starting to see why this might be valuable?

Let me spell it out.

Funny videos are very likely to go viral. Once one person sees it, they want to share it with their friends.

So what do they do?

Usually they forward the email they received with the link to the video. If they forward YOUR email with the link to YOUR Facebook profile to enter the promo code…you could easily start to build new relationships with people that you would otherwise not likely meet.

Take a look at my Facebook Profile to see what my Promo Code Form looks like

With a Promo Code Software membership you can easily create promo codes and promo code forms to put on your Facebook page, blogs, websites, etc.    Place a promotion code form on your blogs and social networking sites to drive targeted traffic to your offers.

It’s a great way to drive traffic back to your sites where  your visitors may spend some time and get to know your brand a little better. 

If you use a promotion code on your Facebook, MySpace, & other networking sites you can track how effective your promotions are because each time someone enters a promo code it will be logged within your membership area.  You can actually check the popularity of your promotion by checking how many times your promo code has been used.

There are lots of ways to track your traffic to your sites using analytical tools but it’s also critical to track how well your promotion efforts are paying off by tracking how your visitors actually interact on your sites.  The tracking function in your Promo Code Software membership is just another way to see how effective you are at getting your vistitors to interact on your site.

Other Facebook & Social Network Tips:

Ok, so that’s my suggestion about tweaking your Facebook & Social Networks but I also like to take a look around and see what others are recommending.  Here are a couple recent posts from other blogs that I think you may find interesting and helpful:

8 Ways to Make Your Blog Viral On Facebook
- I’ve created a service that automatically turns your blog’s RSS feed into a Facebook application. The Facebook App Creator for Bloggers lets each blog’s users download the application, which shows the latest posts from your blog in …

From Your Blog to Twitter to Facebook in 1 Shot
- I use Twitter Feed (www.twitterfeed.com) to move posts from my blog to my twitter profile. My twitter profile links into my Facebook status - and poof - one writing is now in front of hundreds (dare I say thousands) of people. …

Be Part Of “WordPress Spotter” Social Influence Experiment
- Each and everyone helps you either integrate blog posts into your facebook profile, get your blog in front of your friends or integrate status posts from multiple social networks. And all of them do one thing - Each time you import a …

Till next time…

This post was submitted by admin.