Promo codes, coupon codes….ticket codes…

What do you call them?

How do you use them?

Well, first of all, you need to understand the myth that “promo codes” don’t necessarily need to be used as a discount coupon code like most people think.

If you were to use promo codes on your marketing site or blog as a “ticket code” or “ticket system”…how would you use them?

I’m interested in your comments.

Buy the way, if you don’t have a means to use coupon codes as a marketing tool other than giving a discount, check out Promo Code Software:

http://www.promocodesoftware.com

This post was submitted by admin.

What’s the big hoopla over Promo Codes & Coupon Codes?

It’s a common misconception about promo codes. Most people think that they are simple “coupon” codes used for giving a discount on products or services.

But you know what? There really is a big difference…and it can mean a world of difference to your bottom line as a marketer.

Promo Codes, if implemented properly, can fuel a complete marketing campaign while Coupon Codes are only designed to offer a discount within your marketing campaign.

Confused?

Simply put, coupon codes are typically used during checkout after a buying decision has already been made. As a business owner, you may advertise a code that visitors can enter, say…CD130, for example, that gives your customers a 50% discount on what ever it is that you are offering. When your prospect decides to make a purchase…they enter the code CD130 somewhere during the purchase process to receive their discount.

Promo Codes, on the other hand, are designed to direct your visitors to any message or website you wish BEFORE your prospect makes a buying decision. They’re meant to drive web traffic to your sites and special offers during the initial stages of your marketing efforts. By using a promo code to drive traffic to a special offer page, you are getting another shot at peaking your visitors interest and educating them about your offer. It’s not just about price.

Here’s a perfect example of ME using a promo code to generate interest in my own product. If you enter promo code:

showme

Into this promo code form below:

I’ll give you a free report called “Promo Code Marketing Tactics” so you can learn more about how to use promotion codes with your marketing campaigns.

So, go ahead. Enter promo code showme into the form above…won’t cost you a dime.

See what’s happening here?

Am I offering a discount here?

No, but I am offering something of value and I’m giving you a way to pick it up at no charge. If you are interested in learning about promotion code tactics and how it can help you in your marketing campaigns, you’ll probably use the code.

I’m driving traffic (you) to my blog…not directly to my “landing page”. I mean, let’s get really transparent here. Let’s hold nothing back.

It’s obvious. I’m a marketer. I have something to sell. It happens to be my Promo Code Software membership.

Now, I’m not really sure how you landed on my blog. But I do know this: you got here through some sort of “marketing” effort. Whether it was through a Google search, and affiliate promotion, an article I may have written, etc. Fact is, you ARE here and you ARE reading about the differences between a promo code and a coupon code.

If I were to offer you a “discount” on my Promo Code Software membership on this blog post, how effective do you really think it would be?

Probably not very effective at all if I were to guess. See, you probably need some more ideas or reasons that you would even want a membership. Sure, knowing that you have a “coupon code” for a discount is nice…

But…

You Will Only Use A Coupon Code AFTER You Decide That The Product Is Right For YOU…Not Simply Because There May Be A Discounted Price.

However, what I’m doing is offering you a promo code to use to get that information…so you can start to make an informed decision on whether or not you would even want a membership.

I could send you directly to the sales page and have you enter the same promo code. Or, I could direct you to the top of the blog and have you enter the same promo code for the free report. In fact, any promo code I generate works in all my forms on ALL my websites. It same form even works on sites with different domains and different hosting accounts.

So, really, the pitch here (disguised as a lesson) is that you should be using promo codes to DRIVE traffic to your main sites and blogs. TRY THAT using a discount “coupon code”!!

You can offer promo codes in your offline marketing too. Learn more in “Promo Code Marketing Tactics”, just enter the correct promo code and it’s yours.

Get a lot more tips just like this and more.

Till next time…

Here’s something you can’t do with “coupon codes”…

If you add a promo code input box to your Facebook profile, you can drive your visitors to your Facebook page where they can enter the promo code.

I added my promo code form to Facebook using the “My Box” application. “My Box” allows you to add HTML, Javascript, and other things that you can add to a normal website.

Since Promo Code Software generates the HTML code needed to paste into your web page after you create a promo code within your membership area…it’s super easy to add your Promo Code Form right into your Facebook page too.

Now, I know that most people will be using their membership to promote discounts and sales but this is just another way to use promotion codes in other ways than just to give a discount.

Say, for example, you want to share a funny video that you found on YouTube…

Instead of directing visitors DIRECTLY to the YouTube page, you could create a promo code that directs people to the video. This way they have to go to your Facebook page to enter the promo code…to see the video.

Starting to see why this might be valuable?

Let me spell it out.

Funny videos are very likely to go viral. Once one person sees it, they want to share it with their friends.

So what do they do?

Usually they forward the email they received with the link to the video. If they forward YOUR email with the link to YOUR Facebook profile to enter the promo code…you could easily start to build new relationships with people that you would otherwise not likely meet.

Take a look at my Facebook Profile to see what my Promo Code Form looks like

With a Promo Code Software membership you can easily create promo codes and promo code forms to put on your Facebook page, blogs, websites, etc.    Place a promotion code form on your blogs and social networking sites to drive targeted traffic to your offers.

It’s a great way to drive traffic back to your sites where  your visitors may spend some time and get to know your brand a little better. 

If you use a promotion code on your Facebook, MySpace, & other networking sites you can track how effective your promotions are because each time someone enters a promo code it will be logged within your membership area.  You can actually check the popularity of your promotion by checking how many times your promo code has been used.

There are lots of ways to track your traffic to your sites using analytical tools but it’s also critical to track how well your promotion efforts are paying off by tracking how your visitors actually interact on your sites.  The tracking function in your Promo Code Software membership is just another way to see how effective you are at getting your vistitors to interact on your site.

Other Facebook & Social Network Tips:

Ok, so that’s my suggestion about tweaking your Facebook & Social Networks but I also like to take a look around and see what others are recommending.  Here are a couple recent posts from other blogs that I think you may find interesting and helpful:

8 Ways to Make Your Blog Viral On Facebook
- I’ve created a service that automatically turns your blog’s RSS feed into a Facebook application. The Facebook App Creator for Bloggers lets each blog’s users download the application, which shows the latest posts from your blog in …

From Your Blog to Twitter to Facebook in 1 Shot
- I use Twitter Feed (www.twitterfeed.com) to move posts from my blog to my twitter profile. My twitter profile links into my Facebook status - and poof - one writing is now in front of hundreds (dare I say thousands) of people. …

Be Part Of “WordPress Spotter” Social Influence Experiment
- Each and everyone helps you either integrate blog posts into your facebook profile, get your blog in front of your friends or integrate status posts from multiple social networks. And all of them do one thing - Each time you import a …

Till next time…

This post was submitted by admin.

When you have a bigger-ticket backend product. Create a smaller, low-priced frontend report or guide. With the guide written so that it is a natural follow up to go on and get the backend product, you can increase the conversion by giving away a promo code password (just for readers).

This post was submitted by Kevin Riley.

You could produce a simple camtasia capture or video and redirect straight to a promo landing page. The landing page could be “specially for the viewers of …” or “VIP code” or you could put in the video that people following the link after the video will have a special discount.

This post was submitted by internet marketing.

As a charter member and beta tester for Promo Code software, I realized early on that this software was invaluable for ANYONE that wants to promote themselves, advertise or do any marketing online.

1. One way to use it, is as a Keyword tool for your website.

For example, most everyone is aware of AOL keywords that they still use to this day. Some media outlets and social networking sites use keywords as a fast way to refer someone to a topic or location on the site, without having to use a full URL.

2. This leads to the second method, which is to use it to promote affiliate programs.

For example, you may send out emails to your lists, that promote certain programs and you probably use some sort of tiny url service or send them a direct URL link.

Since PromoCode Software is server based it can be used with any website or multiple websites. This means that with PromoCode Software you could send them to your own homepage (http://alliantnetwork.org) or a landing page on your own website and then give them a keyword to find out more information.

This does two things, it makes your prospect get used to doing some action, which is like saying yes in face to face sales. If they are conditioned to say yes, they tend to keep saying yes and it could improve conversion ratios.

The second thing this does is continue to brand your site and gets them to your site, which might mean they will look around and buy or sign up for something instead of not even seeing your website.

3. Then my last one for this post, is you can use PromoCode Software for offline advertising.

Anyone who wants to not just be successful but make really big money knows that you don’t ONLY advertise online, but you must do it offline too. The so-called gurus that make millions and millions online, know this all to well. It is little known secret to making big money.

Examples might be to run ads in magazines, newspapers, flyers, direct mail or postcards or you use any other type of media you might be able to afford to effectively market the products or services you are selling. With PromoCode software you use an advertising or marketing code to track where people are coming from. This helps you to know if the money you are spending off line is generating any hits and it allows you to use a clean URL.

If you have any questions or comments for me, feel free to go to our company website at: http://alliantnetwork.org and enter keyword: support
Then submit a question to the sales department with my name Justin in the subject and I’ll get back to you.

Thanks,
Justin

This post was submitted by Justin.

As a Personal Development and Marketing Consultant I make a living by being full of fresh ideas that will help my clients gain perspective, earn profits and add control in their personal and professional lives. A recent business initiative was to offer my joint venture partners a lead capture or landing page for one of my particular services using some form of code generation marketing. After asking many developers who were either too busy to work on the project or unsure of how to figure it out, I felt frustrated and hopeless, like I would now have to learn HTML and spend countless hours developing a product that would be reliable enough to put on my website.

That was until I came across Promo Code Software (PCS). At first I assumed it would be a good product only if you were already an experienced software user or website developer. However, what I found was the opposite. In fact, the coding was so simple that within 10 minutes of purchasing the product I had a fully functional website with code marketing capability. The easy to navigate user panel works like a monitoring station for my marketing efforts, I generate each one of my select joint venture partners a different code which can be instantly tracked to the results via the PCS site. I preach to clients to have track-able systems that measure the results of their marketing efforts and Promo Code Software is simply the perfect tool for tracking promotions.

By the way, if you would like to find out what an hour long strategy session can do to relieve the bottleneck pressure that is choking the success of your business then pop right over to my site and enter the limited time special promo code: “Jason” for 50% off of the cost for a 1-on-1 professional strategy session for your small business. It is my small way of thanking Mr. Alexander for all that his hard work has done towards the promotional future success for me and my clients. I look forward to uncovering and sharing new ways to use this invaluable tool.

This post was submitted by Russell \"Success Sensei\" Small.

Test Post For Jason

This post was submitted by Hugh Fraser.

Coupon directories are a great place to post you promotion codes for a number of reasons.

For one, it’s another way to get a link back to your site and hopefully more targeted traffic. You get the added benefit of having your link on a high page rank site as well.

There are literally hundreds of coupon directories online. Just do a search on your favorite search engine trying various terms like, coupon codes, online coupons, promo codes, discount coupon codes, etc and you’ll see a number of them pop up.

A number of these coupon directories allow you to anonymously submit your promo code. One example, and a favorite of mine at the moment, is Retail Me Not. It has an Alexa rating of 3270 (which is excellent) and a Google Page Rank of “6″ (also good).

The reason I prefer Retail Me Not is because it’s actually a social networking site as well. In fact, I just signed up myself. Here is my profile and official invitation to join the group I started on the site:

Promo Code Software Community on Retail Me Not

I did a basic Google search for online coupon directories and came up with a few. Keep in mind though, I haven’t fully researched how and if you can add your promo codes to these sites. I just wanted to give you a start for your research.

• Coupon Cabin - Must have 3 month Alexa usage level greater that 50,000. May be difficult to get listed.
• Ultimate Coupons - No real easy way to sign up. I sent in a request for inclusion. We’ll see on this one.
• Cool Savings - Hard to navigate. Haven’t figured out how to include or add a promo code.
• Shop At Home - Currently researching. Have a ticket in with them to contact me.

Other directories include:

• Keycode
• Couponwinner
• Currentcodes
• greatcoupons-online
• coupons2grab
• couponalbum

Again, I haven’t navigated through all these sites to see how or if you can add promo codes. I just wanted to give you a starting point to look into these as I do.

What I have found, however, is that many of these sites including some of the ones listed above, require you to pay to list your promo codes. The terms vary. For example, I was checking out ShopAtHome.com and it appears that you pay based on the traffic to your particular listing. Probably very similar to a pay-per-click system.

For now, start with RetailMeNot.com, join my community, and start listing your promo codes.

If you aren’t a Promo Code Software client yet, check out my home page:

Promo Code Software

Discover how to create unlimited, self generating, self expiring promotion codes for your business.