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Joint Venture Proposals That Work

Filed Under (Marketing Tips, Promo Code Uses) by admin on 09-07-2008

Getting Joint Venture Prospects To Say “YES” To Your Proposal

If you want a potential Joint Venture prospect to say “yes” to promoting YOUR product or service, you’ve gotta make it hard for them to say “no”.

That may sound like a no brainer, but as you probably know, it’s easier said than done.

Making it hard to say “no” does NOT include offering a high or even 100% commission. If you contacted me about sending a promotion about a new line of perfume to my contacts, I’d politely turn you down…even if you offered 100% commissions. Your offer of 100% commissions doesn’t make it hard for me to say no. You see, the commission rate doesn’t mean squat if the product doesn’t make sense.

Now what if you came to me and offered 100% commissions on your newest “marketing product”…hmmm, that’s my niche. My entire customer and prospect list is full of marketers and small business owners.

I can’t tell you how many emails I get that look like this:

“Hey Jason, I noticed your Promo Code Software membership and I think it’s a great idea. Very interesting. Listen, I have a product that would suit your list quite nicely. It will save them a lot of time doing xxxxx. Plus it will help them xxxxxxxxxxx. I think it would be a very nice fit with your members. If you are interested please let me know. I’ll hook you up with xxxxxx per sale. Probably the easiest money you’ll make. Just send out an email”

My answer?

“No Thanks.”

Why?

Because I’m busy. I already have a slew of my own promotions coming up. I have recommendations to make based on my own experience. I don’t have time to look at and study YOUR program. I can’t even finish everything I have planned for today.

Yes, I admit, all I have to do is send out an email to my list. How hard is that? Why on earth don’t I have time to do that for easy 100% commissions on YOUR product? Even if the promotion flops….what do I have to lose anyway? Doesn’t cost me anything to send out an email and it will only take about 2 minutes. How on earth could I be too busy for that?

What am I, some sort of jerk?

No. In fact, I’d LOVE to help.

So allow me to explain WHY I’ll say “no thanks” to something like that:

Nice attempt. I applaud you for it. Thanks for thinking of me but…….

Now I’ve got to contact you. I’ve got to look at your sales page. I’ve got to sign up for your affiliate program. I’ve gotta figure out how to angle your product to make sense to my subscribers, etc, etc.

Look, I get 400 emails a day (that I look at). Your proposal, no matter how fitting it may be, no matter how beneficial it really may be….it represents a lot of work on my end. It distracts me from my own activities for the day and it’s not like I have a loss of products to market…including my own.

You have NOT made it easy for me to say yes just because you are offering 100% commissions and a product that would probably fit with my list. You have failed in making it hard for me to say no.

Even if you have sparked my interest, it’s way to easy for me to put in on the back burner.

Make It Easy For Me To Say “YES”

As you can see, it’s not about the commissions.

It’s a combination of two things.

First, does the product make sense? You need to make it crystal clear to your Joint Venture prospect WHY your product or service would make sense to their contact list. If you don’t want your proposal sent directly to the trash can, you need to articulate the specific benefits of your product in the space of just one paragraph, two at the most. Be short and punchy when explaining what your product is, how it can benefit the customer, and how it can compliment your JV’s value (to their list) by offering & recommending it.

Next…

Make It Brain Dead Simple For Your JV Partner

Now that your potential JV knows what your product is about (in a nut shell) and how it could benefit their list of subscribers, you are still only half way there to even getting their attention…let alone a favorable response.

A sure fire way to get others to promote for you is to prove that it will benefit their list and then to make it brain dead easy for them to promote.

Set up a promo code for your Joint venture partner using Promo Code Software.  That promo code should be placed on your blog or even directly on your sales page.  Using the software, you can easily have the promo code redirect to ANY page you want.  Make a special offer page customized specifically to your potential Joint Ventures list.  Mention your JV’s name or company.  Make the case for why YOUR product is right for them.

After you have this special page set up…

Contact your potential JV partner and tell him/her that you have set up a special campaign especially for their list and that you have a promotion code that they can give to their contacts for that “special deal” or for the bonus, or what every your deal is for them.

More often than not, your prospect (JV prospect) will be impressed with the work you’ve done and will recognize that a promo code is a unique and intriguing thing to send to their list.  It’s different and creates a certain sense of curiosity.  People want to see what the promo code is all about.

Once you create a “template” page for the special offer, it’s really easy to just make simple changes in the text to reflect different JV partners in the offer.  Usually it would be a headline like…

“Special offer for xxxxxx Members”

You just change the xxxxxx to suit who’s list you are promoting to.

The JV partner that you are looking to recruit will never know that it was a snap to put the process together because you used Promo Code Software;-)

Joint Ventures are easy if you prepare and set up campaigns for your prospect.  Remember YOUR prospect is the potential JV partner.  Make it relevant, make it easy, and show the potential profitability LAST.

What’s your take?  Please leave a comment

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Promo Code v.s. Coupon Code

Filed Under (Marketing Tips, Promo Code Marketing Tips, Promo Code Uses) by admin on 16-06-2008

What’s the big hoopla over Promo Codes & Coupon Codes?

It’s a common misconception about promo codes. Most people think that they are simple “coupon” codes used for giving a discount on products or services.

But you know what? There really is a big difference…and it can mean a world of difference to your bottom line as a marketer.

Promo Codes, if implemented properly, can fuel a complete marketing campaign while Coupon Codes are only designed to offer a discount within your marketing campaign.

Confused?

Simply put, coupon codes are typically used during checkout after a buying decision has already been made. As a business owner, you may advertise a code that visitors can enter, say…CD130, for example, that gives your customers a 50% discount on what ever it is that you are offering. When your prospect decides to make a purchase…they enter the code CD130 somewhere during the purchase process to receive their discount.

Promo Codes, on the other hand, are designed to direct your visitors to any message or website you wish BEFORE your prospect makes a buying decision. They’re meant to drive web traffic to your sites and special offers during the initial stages of your marketing efforts. By using a promo code to drive traffic to a special offer page, you are getting another shot at peaking your visitors interest and educating them about your offer. It’s not just about price.

Here’s a perfect example of ME using a promo code to generate interest in my own product. If you enter promo code:

showme

Into this promo code form below:

down arrow

I’ll give you a free report called “Promo Code Marketing Tactics” so you can learn more about how to use promotion codes with your marketing campaigns.

So, go ahead. Enter promo code showme into the form above…won’t cost you a dime.

See what’s happening here?

Am I offering a discount here?

No, but I am offering something of value and I’m giving you a way to pick it up at no charge. If you are interested in learning about promotion code tactics and how it can help you in your marketing campaigns, you’ll probably use the code.

I’m driving traffic (you) to my blog…not directly to my “landing page”. I mean, let’s get really transparent here. Let’s hold nothing back.

It’s obvious. I’m a marketer. I have something to sell. It happens to be my Promo Code Software membership.

Now, I’m not really sure how you landed on my blog. But I do know this: you got here through some sort of “marketing” effort. Whether it was through a Google search, and affiliate promotion, an article I may have written, etc. Fact is, you ARE here and you ARE reading about the differences between a promo code and a coupon code.

If I were to offer you a “discount” on my Promo Code Software membership on this blog post, how effective do you really think it would be?

Probably not very effective at all if I were to guess. See, you probably need some more ideas or reasons that you would even want a membership. Sure, knowing that you have a “coupon code” for a discount is nice…

But…

You Will Only Use A Coupon Code AFTER You Decide That The Product Is Right For YOU…Not Simply Because There May Be A Discounted Price.

However, what I’m doing is offering you a promo code to use to get that information…so you can start to make an informed decision on whether or not you would even want a membership.

I could send you directly to the sales page and have you enter the same promo code. Or, I could direct you to the top of the blog and have you enter the same promo code for the free report. In fact, any promo code I generate works in all my forms on ALL my websites. It same form even works on sites with different domains and different hosting accounts.

So, really, the pitch here (disguised as a lesson) is that you should be using promo codes to DRIVE traffic to your main sites and blogs. TRY THAT using a discount “coupon code”!!

You can offer promo codes in your offline marketing too. Learn more in “Promo Code Marketing Tactics”, just enter the correct promo code and it’s yours.

Get a lot more tips just like this and more.

Till next time…

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Promo Code Marketing Tactics

Filed Under (Internet Marketing Tools, Promo Code Uses) by admin on 13-06-2008

What’s the BEST way to use a promo code?

How can promotion codes actually increase subscribers, visitors and sales?

What’s the difference between a promo code and a coupon code?

Well, to help answer these questions, I have a video for you and a free report. Just enter promo code: showme in the promo code form at the top of the blog.

Better yet…just enter it here:

Let me know what you think of the video. Thumbs up? Thumbs down?

Promo Code Marketing Tactics will give you over 20 ideas on how to use promotion codes in your marketing campaigns…without giving a discount.

It’s really the basis of which this blog is centered around.

Again, I’d love the feedback. Let me know what you think of the report AND the video. Enter promo code showme above in this post or at the top of the blog to watch the video.

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Promoting a backend product in a frontend report

Filed Under (Promo Code Marketing Tips, Promo Code Uses) by Kevin Riley on 31-05-2008

When you have a bigger-ticket backend product. Create a smaller, low-priced frontend report or guide. With the guide written so that it is a natural follow up to go on and get the backend product, you can increase the conversion by giving away a promo code password (just for readers).

This post was submitted by Kevin Riley.

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More ways to use PromoCode Software

Filed Under (Promo Code Marketing Tips, Promo Code Uses) by Justin on 30-05-2008

As a charter member and beta tester for Promo Code software, I realized early on that this software was invaluable for ANYONE that wants to promote themselves, advertise or do any marketing online.

1. One way to use it, is as a Keyword tool for your website.

For example, most everyone is aware of AOL keywords that they still use to this day. Some media outlets and social networking sites use keywords as a fast way to refer someone to a topic or location on the site, without having to use a full URL.

2. This leads to the second method, which is to use it to promote affiliate programs.

For example, you may send out emails to your lists, that promote certain programs and you probably use some sort of tiny url service or send them a direct URL link.

Since PromoCode Software is server based it can be used with any website or multiple websites. This means that with PromoCode Software you could send them to your own homepage (http://alliantnetwork.org) or a landing page on your own website and then give them a keyword to find out more information.

This does two things, it makes your prospect get used to doing some action, which is like saying yes in face to face sales. If they are conditioned to say yes, they tend to keep saying yes and it could improve conversion ratios.

The second thing this does is continue to brand your site and gets them to your site, which might mean they will look around and buy or sign up for something instead of not even seeing your website.

3. Then my last one for this post, is you can use PromoCode Software for offline advertising.

Anyone who wants to not just be successful but make really big money knows that you don’t ONLY advertise online, but you must do it offline too. The so-called gurus that make millions and millions online, know this all to well. It is little known secret to making big money.

Examples might be to run ads in magazines, newspapers, flyers, direct mail or postcards or you use any other type of media you might be able to afford to effectively market the products or services you are selling. With PromoCode software you use an advertising or marketing code to track where people are coming from. This helps you to know if the money you are spending off line is generating any hits and it allows you to use a clean URL.

If you have any questions or comments for me, feel free to go to our company website at: http://alliantnetwork.org and enter keyword: support
Then submit a question to the sales department with my name Justin in the subject and I’ll get back to you.

Thanks,
Justin

This post was submitted by Justin.

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Use Promo Codes In Coupon Directories

Filed Under (Internet Marketing Tools, Promo Code Marketing Tips, Promo Code Uses) by admin on 24-05-2008

Coupon directories are a great place to post you promotion codes for a number of reasons.

For one, it’s another way to get a link back to your site and hopefully more targeted traffic. You get the added benefit of having your link on a high page rank site as well.

There are literally hundreds of coupon directories online. Just do a search on your favorite search engine trying various terms like, coupon codes, online coupons, promo codes, discount coupon codes, etc and you’ll see a number of them pop up.

A number of these coupon directories allow you to anonymously submit your promo code. One example, and a favorite of mine at the moment, is Retail Me Not. It has an Alexa rating of 3270 (which is excellent) and a Google Page Rank of “6″ (also good).

The reason I prefer Retail Me Not is because it’s actually a social networking site as well. In fact, I just signed up myself. Here is my profile and official invitation to join the group I started on the site:

Promo Code Software Community on Retail Me Not

I did a basic Google search for online coupon directories and came up with a few. Keep in mind though, I haven’t fully researched how and if you can add your promo codes to these sites. I just wanted to give you a start for your research.

  • Coupon Cabin - Must have 3 month Alexa usage level greater that 50,000. May be difficult to get listed.
  • Ultimate Coupons - No real easy way to sign up. I sent in a request for inclusion. We’ll see on this one.
  • Cool Savings - Hard to navigate. Haven’t figured out how to include or add a promo code.
  • Shop At Home - Currently researching. Have a ticket in with them to contact me.

Other directories include:

Again, I haven’t navigated through all these sites to see how or if you can add promo codes. I just wanted to give you a starting point to look into these as I do.

What I have found, however, is that many of these sites including some of the ones listed above, require you to pay to list your promo codes. The terms vary. For example, I was checking out ShopAtHome.com and it appears that you pay based on the traffic to your particular listing. Probably very similar to a pay-per-click system.

For now, start with RetailMeNot.com, join my community, and start listing your promo codes.

If you aren’t a Promo Code Software client yet, check out my home page:

Promo Code Software

Discover how to create unlimited, self generating, self expiring promotion codes for your business.

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