Lately, I’ve been talking a lot about Twitter and how you can harness it’s popularity to help you with your business. Well, I’ve found some videos that really spell it out. In fact, here are 3 videos that I found particularly helpful in explaining what Twitter is and why you should use it as a business owner:

Twitter Tips by Liana Evans of SearchMarketingGurus.com

How To Get Free Targeted Traffic Using Twitter

Expanding Your Twitter Universe

Twitter is an excellent way to attract attention to your marketing sites. A great way to get even more attention in your Twitter posts is to announce a promotion code that ultimately leads to your offers or name squeeze pages.

Today, were going to talk about two methods to increase your Twitter Post’s marketing power.

1. How & Why to use promo codes in your Twitter posts
2. How to automate, pre-load, and schedule your Twitter posts.

Using Promo Codes with Twitter

If you’re a returning reader, you already know that I hammer on the theme that promo codes are NOT just used to offer discounts. Utilize promo codes properly and you can use them to drive interested traffic to just about any site on the web.

If you’re using promo codes in your Twitter posts, it can create a curiosity factor that gets your Twitter readers to take action on your post.

For example, say you want people go to your newly create “best widget” site. Instead of making a Twitter post announcing your launch like this:

Typical Twitter post:

“Hey, I just opened my new site about “best widgets”. Check it out here, yoursite.com “

Better Twitter post:

“Use Promo Code: 4gt56 at yoursite.com to get insider info about “best widgets”

When your Twitter visitor goes to yoursite.com, they are now looking for the promo code form to enter the code so they can get that insider information you promised.

See the psychology here?

People are so bombarded with “click here” links to the point that you really need to get a little more creative in getting people to “click here”.

Twitter is an excellent way to drive traffic back to your site BUT it’s easy to get drowned out in Twitter just like any other medium that you may market in. It’s up to you to come up with some creative ideas to help you stick out from the crowd. Remember, the whole idea is to get people to “click here”.

Adding the curiosity factor by marketing a promo code instead of a “click here” link is just one way to get that extra attention you need in a very noisy market place.

Automating your Twitter posts

If you have a lot of followers on Twitter, I think it’s fair to say that all of them probably don’t go directly to your profile to see all of your posts. More than likely, you posts are only being viewed when they show up on your followers board.

This means a lot of your Twitter posts are going unseen.

The way to make sure your posts are getting the eyeball time by the most amount of your followers is to make several posts throught the day.

You can use Twitter Autoposter to pre-load, schedule and send your posts in the future. This way you can load up a week, a month, or even a years worth of marketing posts ahead of time.

Of course, you need to be careful with how you “market” in Twitter. Get the reputation as a SPAMMER or send too many annoying blatent ads and you will lose followers faster than a Greyhound chasing a rabbit.